Have you ever used the self-checkout in a Giant? Played the slots at a Rivers Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide.  From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.  

Headquartered in Malvern, PA, CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.

WHAT YOU’LL BE DOING

As one of CPI’s Marketing Managers you’ll play a key role in our ability to meet our sales and growth targets through your strategic design and execution of marketing campaigns. You will be working as part of a cross-functional team to refine and manage our go to market plans in 2-3 B2B vertical markets, and then taking those plans to make them a marketing reality. We measure success in your ability to understand how marketing works to optimize our results and are driven by data to make decisions.

The Marketing Manager will have a direct impact on our group, responsible for:

• Partnering with business and channel leaders to understand your assigned vertical markets, trends, and strategic objectives
• Developing and managing of our Go-To-Market plans for your assigned vertical markets that we use to focus our sales and marketing efforts
• Creating strategic campaigns that are goal driven and measurable, and aligned with our Go-To-Market plans
• Creating and deploying a wide variety of marketing tactics, including tradeshows/events, digital media, print media, email, social media, web, and others.
• Partnering with our internal marketing data and operations team to ensure your campaigns meet best practices for optimization and tracking.

WHO WE’RE LOOKING FOR

You will bring experience building successful marketing campaigns, with well demonstrated success in B2B markets.

Qualifications and Requirements

• Degree – BS or BA degree required
• 3 years of experience conducting marketing communications key activities:
• Trade event planning and execution
• Creative marketing communications campaign management
• Marketing collateral design and development
• Content creation
• Social media marketing
• Strategic marketing communications planning
• Ability to design documents in Adobe Creative Suite and Microsoft Office
• Experience with Salesforce.com, and marketing automation platforms preferred
• Ability to travel up to 20%; domestic and international

Personal Attributes

• Action Oriented: You display a sense of urgency and are known for being a timely decision maker
• Analytical Thinker: You need to have insight and enjoy solving problems
• Creative: You are innovative and resourceful
• Decision-Making Skills: You have a reputation for making quality decisions and sticking to them
• Flexible: You are comfortable wearing many hats and able to shift priorities as needed
• Organized: You assemble all necessary materials and information before starting a task
• Presentation skills: You are confident when speaking to groups and presenting information
• Quality written communication: Your writing is concise and descriptive, and you believe it is necessary to “overcommunicate” project status/updates

ASSOCIATE BENEFITS

• Flexible work environments
• Generous paid time off, including sick and holiday
• Medical, dental, & vision insurance
• 401K with Company contribution
• Flexible spending accounts
• Life insurance and disability benefits
• Discounts for childcare
• Tuition assistance
• Community involvement and volunteering events
• Opportunities to travel and work at our global sites

Sound interesting? Come see for why we are OneCPI!

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit   www.cranenxt.com

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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