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Attila Bessenyei, CEO Laurel Retail

CPI ThoughtCast Ep. 4


In this episode of CPI’s ThoughtCast, our host Rob Blythin talks with Attila Bessenyei, the CEO of Laurel Retail, about how self-checkouts have changed the retail landscape and what’s yet to come. 

With a heritage rooted in retail technology, Attila has steered the company from its inception in Hungary in 1993 towards becoming a significant force in retail system integration and software development across Europe.


"From a young age, I've witnessed the changing landscape of retail technology, evolving from traditional methods to cutting-edge solutions like self-checkout,” Attila explains, highlighting the essence of Laurel Retail's innovation-driven approach. 

Click below to watch the full interview with Attila Bessenyei

Under Attila's leadership, Laurel Retail has made substantial strides, notably in self-checkout technology. A pivotal moment came with the launch of their self-checkout system in late 2019, marking a significant milestone in the company's quest to redefine the shopping experience. "Transitioning to self-checkout not only modernizes the retail environment but also directly contributes to operational efficiency and cost savings," Attila notes, reflecting on the transformative impact of their solutions. 

Attila believes the advent of self-checkout technology stands as a testament to the industry's relentless pursuit of enhancing customer experience and operational efficiency. He emphasizes the significance of this transition, noting, "The move towards self-checkout not only modernizes the retail environment but also brings substantial benefits in terms of cost savings and operational efficiency." For Attila, self-checkouts are just one example of the pivotal role technology plays in redefining retail operations, pointing to a future where innovation drives customer service improvements and streamlined processes. 

He details a significant project that led to dramatically increased utilization rates, demonstrating the tangible benefits of adopting such technologies. "Seeing the utilization rates soar from 40% to over 80% with our self-checkout implementations was a clear indicator of the positive impact on both retailers and customers," Attila states. 

Looking ahead, Attila envisions a continued trajectory towards even more seamless and efficient retail experiences. His forward-thinking approach includes exploring new technologies and expanding the reach of innovative retail solutions. "As we look to the future, our focus includes not only enhancing our self-checkout offerings but also exploring new avenues like autonomous store concepts to further revolutionize the shopping experience," he mentions, outlining his vision for a tech-driven retail evolution. 

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